Agriculture is not just Escondido’s past. It is part of Escondido’s future.
A Major Economic Driver
Year after year, agriculture is a major economic driver. San Diego County agriculture contributes more than $1.6 billion annually and remains one of the region’s largest, most stable economic sectors.
Local farms support:
- Jobs
- Tourism
- Restaurants
- Wineries
- Rural experiences
- Quality of life
- Small business ecosystems
Escondido Is at a Turning Point
Agriculture has shaped Escondido’s identity, economy, and landscape for generations. But rising costs, development pressure, and water challenges are threatening the future of local farming.
The decisions we make now will determine whether agriculture remains a living part of our community — or becomes something we only remember.
Agriculture Touches Everyone
It is more than farming.
Food Security
Local agriculture strengthens regional food resilience and supply chain independence.
Economic Vitality
Agriculture contributes billions to San Diego County’s economy and supports thousands of jobs.
Open Space & Environment
Working agricultural land supports biodiversity, carbon sequestration, and healthier ecosystems.
Heritage & Identity
Farms preserve the culture, beauty, and history that make Escondido unique.
Did You Know?
San Diego County boasts:
- 4,000+ farms
- 200+ crops grown locally
- 94% family farms
- 1,101 Hispanic/Latino producers — 3rd highest in California
- $100M+ annual avocado value
- 3 million fruit trees helping capture carbon
Farmers Are Environmental Stewards
Local growers are leaders in:
- Water conservation
- Soil health
- Carbon sequestration
- Biodiversity
- Climate resilience